Jvl Keep Calm and Come in Coir Door Mat (Red)

Jvl Keep Calm and Come in Coir Door Mat (Red) is a red coir doormat reading Keep Calm and Come In - the wartime poster reworked as a doormat.

Product Highlights & Features

• Keep Calm and Carry On: The poster was printed by the British government in 1939 for use if Britain were invaded, and was never issued. A surviving copy was found in a box of books at Barter Books in Alnwick in 2000, and it has been reproduced on everything since.
• What coir is: Coir is the coarse fibre from a coconut husk. It is stiff enough to scrape mud off boots, hard-wearing outdoors, and biodegradable - which is why British doormats have been made from it for well over a century.
• Red ground: The red and white of the original 1939 poster, which is why the joke reads instantly to anyone British.

About the Union Jack range: British Food Supplies stocks Union Jack flags, homeware and souvenirs from a number of UK suppliers, including the JVL coir doormat and homeware range.

British Food Supplies sources and imports products directly from the UK for customers buying British favourites in the USA.